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# Can a Fintech Offer a Yield-Bearing Reais Balance On-Chain? What Brazil's Rules Allow

> What a fintech in Brazil can and cannot offer when customers earn on a reais balance in a stablecoin, and where the Central Bank and CVM lines fall.
A fintech that wants its customers to earn something on a reais balance, using a stablecoin, runs into a regulatory line before a technical one. Offering a "yield" can pull the product toward securities rules; offering the asset itself does not. Understanding where that line falls in Brazil is what decides the design. The asset most of these builds start from is BRLV, the real stablecoin issued by [Crown](https://www.crown-brlv.com).

## What the stablecoin itself is, in law

BRLV is a virtual asset under Law 14.478/2022, and the authority that regulates and supervises the activity is the Central Bank of Brazil, not the securities regulator (CVM). BRLV is not a security, a position supported by independent legal opinions obtained by Crown. That classification matters for a fintech: distributing a virtual asset and distributing a security sit under different regulators and different obligations. What a stablecoin is not, including a fund, an ETF or a deposit, is laid out in [is BRLV a fund, ETF or stock? Yield and FGC](https://stablecoinguide.com.br/brlv-fund-etf-listed-stock-yield-deposit-insurance/).

## Why the stablecoin does not pay yield

The reserves backing BRLV are invested in Brazilian federal government bonds, which generate a return at the reserve layer. But the token itself does not pay interest or yield: 1 BRLV is always worth R$ 1.00. Crown's model converts most of the reserve return into a loyalty rewards program for qualified holders, net of a management fee, with points redeemable at 1 point = 1 BRLV = R$ 1.00. The distinction is not cosmetic. Describing a token balance as paying a rate is what invites the securities question; describing an asset plus a loyalty program does not, because the points are a benefit, not a financial return, and the holder is not an investor.

## What a fintech can build on it

A fintech can integrate BRLV as the reais balance inside its own product and, as a distribution partner, make the rewards program available to its qualified clients. It does not have to rebuild core banking to do so, and the settlement-layer decision a bank or fintech faces is covered in [what a bank should evaluate before adopting an on-chain real settlement layer](https://stablecoinguide.com.br/bank-evaluate-on-chain-real-settlement-layer/). The integration itself, with sub-accounts for a partner that serves its own clients, Pix deposits, conversion orders and webhooks, is described in [integrating a BRL stablecoin by API](https://stablecoinguide.com.br/brl-stablecoin-api-integration-sub-accounts-pix-webhooks/).

## The compliance posture

Crown operates under the Central Bank framework and files the mandatory reporting for operations on the platform, including, in the embedded model, the transactions of the client's end users. A fintech building on top still runs its own customer onboarding and keeps its product communication inside the regulatory language: no promise of profitability, no percentage figures presented as a token yield. The compliant shape is an asset with verifiable backing plus a loyalty program, and the fintech is responsible for how it presents that to its own customers.
